Africa-Europe Tourism Exchange Forum

Event Date: 27th - 29th March 2025

Venue: Niccolò Machiavelli Boutique Hotel, Rome, Italy

Introducing
AETEF 2025

The Africa-Europe Tourism Exchange Forum aims to create a dynamic platform that brings together key stakeholders from the tourism sectors of Africa and Europe.

This forum will provide an invaluable opportunity to exchange ideas, foster partnerships, and explore opportunities for collaboration in the ever-evolving global tourism industry. As Africa’s tourism sector continues to grow and Europe remains a key market and partner, this forum will focus on creating synergies that benefit both regions.

AETEF Objectives

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Facilitate Knowledge Exchange

Share insights, trends, and best practices between African and European tourism professionals.

Promote Bilateral Partnerships

Encourage collaboration between tourism stakeholders in Africa and Europe, leading to sustainable development and mutual benefits.

Showcase Tourism Opportunities

Highlight the unique tourism offerings of African and European destinations, promoting cultural exchange and economic growth.

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Address Challenges

Identify and discuss the challenges facing the tourism industries in both regions, particularly in the post-pandemic world, and work towards practical solutions.

Sustainable Tourism Development

Advocate for and explore ways to promote sustainable tourism practices that preserve the cultural and natural heritage of both continents.

Facilitate Knowledge Exchange

Share insights, trends, and best practices between African and European tourism professionals.

Target Audience

  • Tourism Ministers and Government Representatives
  • Travel and Tourism Professionals
  • Tour Operators and Travel Agents
  • Hotel and Hospitality Industry Leaders
  • Tourism Boards and Destination Marketing Organizations
  • Airlines and Transport Companies
  • Investors and Financial Institutions
  • Media and Tourism Influencers
  • Cultural and Heritage Institutions

Key Highlights

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Panel Discussions and Keynote Speeches

Expert speakers will address critical topics such as sustainable tourism, cultural exchange, and market expansion strategies.

B2B Networking Sessions

Dedicated sessions for business networking, allowing participants to forge new partnerships and strengthen existing ones.

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Destination Showcases

Presentations and exhibits from African and European destinations, offering insights into tourism products, services, and investment opportunities.

Cultural Exchange Evenings

Evening events featuring cultural performances, culinary experiences, and art exhibitions from both African and European countries, celebrating the diversity and richness of both continents

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Workshops and Training Sessions

Practical workshops focused on digital marketing, sustainable practices, and tourism product development.

Panel Discussions and Keynote Speeches

Expert speakers will address critical topics such as sustainable tourism, cultural exchange, and market expansion strategies.

Get involved in AETEF 2025, Rome Italy.

Register to attend our upcoming event and secure your spot for an engaging experience! Join us for insightful discussions, networking opportunities, and valuable insights from industry leaders.